Category
Digital Marketing
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02.11.10Follow up from ProductCamp 2010I have just returned from ProductCamp 2010 where I gave a presentation on Automated Lead Development. I have posted topic notes and the presentation on "Automated Lead Development and Why it is the Biggest Trend in Marketing You Don't Know About". Many thanks to Jason Brett for putting on ProductCamp and have me as a presenter. Marketing Automation Presentation
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03.28.09Marketing on Twitter: The Golden RuleThe golden rule of marketing on twitter: Tweet at others how you would want them to tweet at you. I was taught the "Golden Rule" in Sunday school as a kid and it is the basics of marketing on twitter. People who get what Twitter is, are using it to find out and engage in conversations about things they enjoy, and not just to hear noise. Such as myself, I use twitter to follow others in the marketing space, and the startup community. I want to see them talk about these topics, and not about what they are eating for lunch. ...
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03.18.09How to market with Twitter: Case study NameCheap.comOne of the best users of Twitter lately has been NameCheap.com and their trivia contest. The total cost of the contest is well below a few thousand dollars and is mostly a viral campaign using only Twitter followers. They have generated a following of 6000+ followers in a very short time. Given the average Twitter user has 80 people in their network this gives this campaign a reach of just shy of 500,000 people. Say they spent 10k on it that is $.02 to reach a person. Pretty good use of their funds. = Good Job. Here is how they have ...
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08.28.08Local Search and the Fall of Yellow PagesThis post was inspired by Andrew Shotland and his post about the fall of "Yellow pages" searches. His graphs he created with Google insights let him see that less people are searching for the term "Yellow Pages". I saw the graph and recreated my own. I saw the trend he was talking about. The interesting thing i found was that less people were searching for the generic term "Yellow Pages", and even "CitySearch" but more were searching for "Yelp". So why, and what does it mean. In the above graph the Yellow line is YELP.com, the Green Line is "Auto Repair", ...
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08.12.08Conversation with Brian SolisI've been following some social media movers and shakers (just like everyone else) and trying to figure out where this is all going, and how to ride the wave. One of those who most of you might be familiar with is Brian Solis. He is the publisher of bub.blicio.us and PR 2.0. He has written many ebooks (which are free at PR 2.0) on various topics from social media to blogger relations. Along with Geoff Livingston, he also contributed to Now is Gone, a Social Media primer for businesses. So the other day I had the pleasure to speak with ...
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06.23.08Social Media Release #3Here is another good example of a SMPR done by ford. Their site Digital Snippets is very good for a whole host of SMPR's. This one is for the FORD Flex. Personally I think this is an ugly car but a decent example of today's topics. Summary: The summary for this SMPR is very short. FORD FLEX, followed by a good description of the vehicle. This release is very Media Heavy and you will soon find out why. But look to the summary, there is not they have to describe because of the amount of other media in the release. ...
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06.21.08Social Media Release #2This is a great example of a SMR done by Gatorade. Find it here. Headline: Stanly Cup WInner JS Giguer Tackles Hydration Issue with Sweat Test. Please note: Capital letters, very much like the sub heading of a standard press release. Use of color, the color scheme flows with the full Gatorade image/brand. Notice use of Logo in upper right corner to flow along with the Headline. Sub Headline: Notice text is smaller than Headline. Capitalization of key words like Headline. Text color matches the full release. Takes on the form of a standard press release. Copy is much like you ...
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06.21.08Myspace the new Google?Reading an article in Adage discussing with Mr. Dewolfe concerning MySpace and its future. This particular part of the interview caught my attention. Please read and then I will explain. Chris DeWolfe: If you look at the last six months, we've added a lot of new features to the site that provide better exposure for brands. MySpace is now up to 73 million unique users. Instead of being considered as "social media" or "social network," those people who are spending 'portal' dollars [i.e., advertising on MSN or Yahoo] are now putting MySpace into that bucket, so the buys are becoming ...
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06.17.08Where do you rank in the world of Social Media» Social Media Index sixtysecondview: Sixty second interviews from pr, media and politics# Blog - analysed Google Rank, inbound links, subscribers, alexa rank, content focus, frequency of updates, number of comments# Multi-format - analysed Facebook - number of friends# Mini-updates - analysed Twitter - number of friends, followers and updates# Business cards - analysed LinkedIn - number of contacts# Visual - analysed Flickr - number of photos uploaded from the person/s or about the person/s# Favourites - analysed Digg, del.icio.us
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06.11.08SMR? Here is a great side by sideUploaded with plasq's Skitch! Here is some research done to compare Social Media Releases from different companies. The cost of each one is not on this chart and they will vary. This was created by Todd Defern and Christopher Lynn (not me). Brian Solis goes over in this post to explain how SMR's are a very important compliment to Press Releases however not a replacement for them. I just really like seeing a side by side comparison of the offerings form the companies. Make sure if you are working on your marketing plan to incorporate a SMR into your campaign to ...
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