Category
Marketing
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02.11.10Follow up from ProductCamp 2010I have just returned from ProductCamp 2010 where I gave a presentation on Automated Lead Development. I have posted topic notes and the presentation on "Automated Lead Development and Why it is the Biggest Trend in Marketing You Don't Know About". Many thanks to Jason Brett for putting on ProductCamp and have me as a presenter. Marketing Automation Presentation
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05.29.09Sales and the Butterfly EffectThe movie the Butterfly effect looks into the idea that you can change an action in life to change the final result of your life. I was thinking about this, and wondering what I have done and what i could have done differently to effect the outcome of my life. I then started thinking about a current deal I was working and anything I could have do differently to change the outcome. The final thought was that there were so many variables to both life and each sale and lost sale that it is to hard to tell, but the fact remains that action as ...
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03.28.09Marketing on Twitter: The Golden RuleThe golden rule of marketing on twitter: Tweet at others how you would want them to tweet at you. I was taught the "Golden Rule" in Sunday school as a kid and it is the basics of marketing on twitter. People who get what Twitter is, are using it to find out and engage in conversations about things they enjoy, and not just to hear noise. Such as myself, I use twitter to follow others in the marketing space, and the startup community. I want to see them talk about these topics, and not about what they are eating for lunch. ...
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03.23.09Twitter: Stay on topic with your tweetsThis graph (from venturbeat) shows the use of twitter among other forms of social networks. The idea of Twitter is: if you can say it in 140 characters you can tweet it across the world, and people will listen, and they do as shown by the graph above. So people are using Twitter but not necessarily correctly nor getting the most out of it. There are different ways to use Twitter and here we are going into how to use Twitter for Corporate use, and how to use Twitter for personal use. The general point is Twitter is a very ...
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03.18.09How to market with Twitter: Case study NameCheap.comOne of the best users of Twitter lately has been NameCheap.com and their trivia contest. The total cost of the contest is well below a few thousand dollars and is mostly a viral campaign using only Twitter followers. They have generated a following of 6000+ followers in a very short time. Given the average Twitter user has 80 people in their network this gives this campaign a reach of just shy of 500,000 people. Say they spent 10k on it that is $.02 to reach a person. Pretty good use of their funds. = Good Job. Here is how they have ...
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03.16.09Marketing Yourself with Lumpy MailSo I have been hearing about how many people are having a hard time finding a job in the market today. I would say things are slow, not dead. Just look around, and you can see that, but there are still jobs, and there are still great companies looking for great people. You just have to know how to find them, and how to get those good jobs. Here is what I would do. I would create a personal marketing campaign. I would use Lumpy Mail to get it into the hands of those companies who I want to work for. ...
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01.07.09Lumpy Mail: the definitive paper on the subjectThis is a white paper i have been working on. It is long so probably not a great blog read. But if your curious check it out. First rendition, so i will be editing this. Just wanted to see some initial feed back. LUMPY MAIL INCREASE RETURNS IN DIRECT MAIL MARKETING The digital age of marketing has brought cost down to a level never seen before in direct marketing. As a result of this many companies have used this to their advantage despite the very low “response” rate. The sheer economics of reaching hundreds of thousands of people instantly with an email ...
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11.13.08Picture Trip at VegasMechanixLoop had their national launch at C.A.R.S in Las Vegas. I really dont like the town so all we did was work. We did go out one night and have some fun, but it was a work trip. Here is a picture journey from the trip. First day had to set up the booth. Then we had to find out giant posterboad advertisement. Then we had to work out asses off at the booth. The only time we left the Hotel was to take a picture of our hotel and the strip. These are the only pictures I took from outside the Hotel. The ...
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09.10.08Lumpy Mail, use it dont abuse itI have realized in my explanation of Lumpy Mail i have not accounted for all industries. I have also made vague assumptions you are familiar with when it is appropriate to use Lumpy mail and when it is not. Here is the quick and dirty of what industries Lumpy mail is good for and when to use it. Lumpy Mail is good for any industries who fit the criteria below. Smaller Campaigns: Size of the campaign will depend on the scope of the market. However try to make sure you are only targeting the highest level possible, which should limit your campaign ...
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09.08.08Lumpy Mail and your GoalsI have done quite a few "Lumpy Mail" campaigns for different events, companies, and projects. I always find that the only way for these marketing efforts to be effective is to really have a clear understanding of your goals. It is basic marketing 101 to have a goal and then to find a way to achieve it. Things just work better, when you do this. Here is my example: Company X wanted to create a marketing piece which would generate more sales. This is a goal, but not refined enough for our purposes. The rate of return for direct mail sales ...
recent posts
- Follow up from ProductCamp 2010
- Sales and the Butterfly Effect
- Taking Market Share in a Down Economy
- Which is more rare, a good idea or good execution?
- Sales: the basics
- SaaS Sales, the new frontier
- Marketing on Twitter: The Golden Rule
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