Category
Social Media Release
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08.12.08Conversation with Brian SolisI've been following some social media movers and shakers (just like everyone else) and trying to figure out where this is all going, and how to ride the wave. One of those who most of you might be familiar with is Brian Solis. He is the publisher of bub.blicio.us and PR 2.0. He has written many ebooks (which are free at PR 2.0) on various topics from social media to blogger relations. Along with Geoff Livingston, he also contributed to Now is Gone, a Social Media primer for businesses. So the other day I had the pleasure to speak with ...
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07.07.08Social Media Press Release #7All this talk about press releases, and the cool things a SMPR can do. I just want to touch a brief moment on a very profound quote from David Ogilvy. "When I write an advertisement, I don't want you to tell me you think it is "creative". I want you to find it so interesting you go out and buy the product". -David Ogilvy (Ogilvy on Advertising) Let's not forget what the SMPR is for, it is: A news release, media release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of ...
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07.01.08Social Media Release #6Here is a great look at a very easy to navigate SMPR. NutriSystem Canada used this SMPR hosted on their site. The viral nature of this release was nill. There was one Digg, and there were 6 submitions on Del.icio.us so I would say they didnt engage with their customers very well with this release. I think SMPRs should have the ability to engage with customers just as much as the PRESS this would give the release the largest critical mass and the most visibility. So like I have said before SMPRs in the future are going to take mini ...
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07.01.08Social Media Release #5I was searching around to find some companies using Social Media Releases and can across the list which i just posted. I hope you can find some good examples of SMPR's. One of the larger parts of a SMPR would be various types of media included in the release. I am deliberating whether or not these parts to a release are very effective. For the argument we have to go back and decide what we are releasing the SMPR for. I have to say I spent a minute debating with myself about the effectiveness of various types of media in ...
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06.30.08Here are some companies using Social Media ReleasesPR Squared: Social Media News Releases Gain Momentum # Coca-Cola # Nortel # Belkin # Cisco # Ford Motor Co. # Gatorade # Verizon # Las Vegas Township Justice Court # BEA # SAP AG # Novell # Hubspot # Eurekster # ITV (Britain’s biggest digital cable channel) # Symantec # WebEx # Nutrisystem # Plant-It 2020 (Second Life Reforestation Project) # The first & second GeoCommons SMNRs # SinglePipe Communications # A list of PRX Releases # Pretty much every release in General Motors-Europe’s Social Media Newsroom (which is a model for any brand looking to embrace this approach). # A list of some U.K. SMNRs distributed by webitpr can be found here.
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06.27.08Social Media Release #4Continuing my journey through SMPR's here is a clip of Cisco's attempt at one. Please click on the picture to go to the page where you can see he full version of the release. This is a very slim social media release with just the basics. There is no real interaction or attempt to create interaction with this one. Its almost like they went through the motions just to see what a SMPR was. There are the basics here of links, comments, social bookmarking, but its just to plane. Comparing Cisco with the Gatorade SMPR you will see a huge ...
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06.23.08Social Media Release #3Here is another good example of a SMPR done by ford. Their site Digital Snippets is very good for a whole host of SMPR's. This one is for the FORD Flex. Personally I think this is an ugly car but a decent example of today's topics. Summary: The summary for this SMPR is very short. FORD FLEX, followed by a good description of the vehicle. This release is very Media Heavy and you will soon find out why. But look to the summary, there is not they have to describe because of the amount of other media in the release. ...
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06.21.08Social Media Release #2This is a great example of a SMR done by Gatorade. Find it here. Headline: Stanly Cup WInner JS Giguer Tackles Hydration Issue with Sweat Test. Please note: Capital letters, very much like the sub heading of a standard press release. Use of color, the color scheme flows with the full Gatorade image/brand. Notice use of Logo in upper right corner to flow along with the Headline. Sub Headline: Notice text is smaller than Headline. Capitalization of key words like Headline. Text color matches the full release. Takes on the form of a standard press release. Copy is much like you ...
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06.19.08Social Media Release part 1This is part one of Social Media Release. With SMR's becoming a very large part of any business marketing plan I would like to take some time to go over them in depth. I plan over the next week to go over in depth each part of the SMR and over some recent examples of successful SMR's. Here is a quick course thanks to Socialmediarelease.org. Social Media Release: is intended to make it easier on people to identify and share the most important pieces of information with others around the globe while adding their own valuable perspective and/or editorial. It also ...
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