Category
Web Strategy
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03.28.09Marketing on Twitter: The Golden RuleThe golden rule of marketing on twitter: Tweet at others how you would want them to tweet at you. I was taught the "Golden Rule" in Sunday school as a kid and it is the basics of marketing on twitter. People who get what Twitter is, are using it to find out and engage in conversations about things they enjoy, and not just to hear noise. Such as myself, I use twitter to follow others in the marketing space, and the startup community. I want to see them talk about these topics, and not about what they are eating for lunch. ...
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03.23.09Twitter: Stay on topic with your tweetsThis graph (from venturbeat) shows the use of twitter among other forms of social networks. The idea of Twitter is: if you can say it in 140 characters you can tweet it across the world, and people will listen, and they do as shown by the graph above. So people are using Twitter but not necessarily correctly nor getting the most out of it. There are different ways to use Twitter and here we are going into how to use Twitter for Corporate use, and how to use Twitter for personal use. The general point is Twitter is a very ...
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03.20.09When did “Work” become a 4 letter wordI sat through a presentation last night of a company called clockspot. This is a great success story out of Atlanta with a great product. The company was built amazingly by himself. The great part he will tell you is now he only works, 30 min a week. Yes, that's 2 hours a month. For me this just isn't what I want to do. I would go Crazy! Your thinking with all that free time I could, wash the car, go to Hawaii, hike K2, or swim across the Atlantic. You can do what ever you want with that time, and ...
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03.18.09How to market with Twitter: Case study NameCheap.comOne of the best users of Twitter lately has been NameCheap.com and their trivia contest. The total cost of the contest is well below a few thousand dollars and is mostly a viral campaign using only Twitter followers. They have generated a following of 6000+ followers in a very short time. Given the average Twitter user has 80 people in their network this gives this campaign a reach of just shy of 500,000 people. Say they spent 10k on it that is $.02 to reach a person. Pretty good use of their funds. = Good Job. Here is how they have ...
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09.03.08Forcasting with Google: Example George Forman GrillLooking into various ways to use Google and its amazing tools for all kinds of neat and useful tasks. I was curious enough to see what "george forman grill" search results looked like. Google says there are about 320,000 searches done each month for the term "George Foreman Grill" and various spellings of the word. That is very interesting now lets look at Google insights to see the graphical representation of the trending of the search term. Looking above we can see the slight downward trending of the search term. I would guess that this is going to directly coincide with ...
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08.28.08Local Search and the Fall of Yellow PagesThis post was inspired by Andrew Shotland and his post about the fall of "Yellow pages" searches. His graphs he created with Google insights let him see that less people are searching for the term "Yellow Pages". I saw the graph and recreated my own. I saw the trend he was talking about. The interesting thing i found was that less people were searching for the generic term "Yellow Pages", and even "CitySearch" but more were searching for "Yelp". So why, and what does it mean. In the above graph the Yellow line is YELP.com, the Green Line is "Auto Repair", ...
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08.18.08Crowdfunding? Can something like this work for us?So we are putting together a summit/solution weekend based around the problem of early stage funding for companies in Atlanta. Doing some research for this I came across Nvohk. They have created a clothing company based around Crowdfunding, and its pretty cool. For $50 bucks a year you are buying in to their funding program, which gets you discounts on their gear and the ability to vote on how the company is run. LOCO, I agree but it seems to be a very interesting idea to work from. IF you can get (they already have 3,ooo members and counting) enough ...
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06.17.08TV and Web 2.0I am a little bit of a TV fan, but not huge. I do watch some shows, and have a couple of favorites (Everyday Italian, No Reservations, etc.). However, I have only recently started to connect to these shows outside of their regular scheduled time slots. I recently connected to the Anthony Bourdain's blog, and his face book page. I quickly deleted the blog from the feed burner because he never updated it. I mean, I love his commentary but it hes not going to comment then why read it. I am connected on to the Facebook page because ...
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06.13.08Follow the leader?You know what really sucks, when you have this great idea and someone else comes out with it first. Yes, my frineds it blows hard. Well I have found the silver lining on this blow fest. Mechanixloop.com is still under development and will be launching soon (i promise) however there is a new cowboy in town and it kinda blows. However I have really started to enjoy their company. Here's why. When lost in the woods it is best to follow the leader. Simple. So when in business if you are wondering where to go just follow someone else who has ...
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06.11.08SMR? Here is a great side by sideUploaded with plasq's Skitch! Here is some research done to compare Social Media Releases from different companies. The cost of each one is not on this chart and they will vary. This was created by Todd Defern and Christopher Lynn (not me). Brian Solis goes over in this post to explain how SMR's are a very important compliment to Press Releases however not a replacement for them. I just really like seeing a side by side comparison of the offerings form the companies. Make sure if you are working on your marketing plan to incorporate a SMR into your campaign to ...
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