OffCoarse

The golden rule of marketing on twitter: Tweet at others how you would want them to tweet at you.

I was taught the “Golden Rule” in Sunday school as a kid and it is the basics of marketing on twitter. People who get what Twitter is, are using it to find out and engage in conversations about things they enjoy, and not just to hear noise. Such as myself, I use twitter to follow others in the marketing space, and the startup community. I want to see them talk about these topics, and not about what they are eating for lunch. Just the same they don’t want to hear me talk about my turkey sandwich, because it adds nothing relevant to the conversation about these topics.

• Treat others with respect by tweeting things relevant to why they are following you

This is the key to building a strong following, segmenting and delivering relevant content to that segment. Find your audience, and them give them what they want. This is a strategy, and how Twitter should be used.

The future of twitter is going to be very segmented, people will have multiple accounts. One for their personal tweets, one for the office tweets, and one for their side projects and hobbies. This is segmenting, and creating a relevant story to the target audience. It is the basics of marketing just applied to Twitter. So remember have a goal of what you want to get out of twitter, and use it for that. If you have multiple goals set up multiple accounts, and make sure to stay on topic with your tweets.