The Archives
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03.19.09Mentors and MentoringThis is mostly in response to Penelope Trunk's recent blog posts on mentors. She talks about getting mentors and mentoring others. I have written about this many times before and feel very passionate about the subject. I never would be where I am today with out the help of others. However I will take a different tact than Penelope on this one. Here is the reason why: She is very passive with how she tells people how to get mentors where my approach is very direct, and with much better results. What is a Mentor? Simple someone who knows more than ...
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03.16.09Marketing Yourself with Lumpy MailSo I have been hearing about how many people are having a hard time finding a job in the market today. I would say things are slow, not dead. Just look around, and you can see that, but there are still jobs, and there are still great companies looking for great people. You just have to know how to find them, and how to get those good jobs. Here is what I would do. I would create a personal marketing campaign. I would use Lumpy Mail to get it into the hands of those companies who I want to work for. ...
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01.07.09Lumpy Mail: the definitive paper on the subjectThis is a white paper i have been working on. It is long so probably not a great blog read. But if your curious check it out. First rendition, so i will be editing this. Just wanted to see some initial feed back. LUMPY MAIL INCREASE RETURNS IN DIRECT MAIL MARKETING The digital age of marketing has brought cost down to a level never seen before in direct marketing. As a result of this many companies have used this to their advantage despite the very low “response” rate. The sheer economics of reaching hundreds of thousands of people instantly with an email ...
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09.08.08Lumpy Mail and your GoalsI have done quite a few "Lumpy Mail" campaigns for different events, companies, and projects. I always find that the only way for these marketing efforts to be effective is to really have a clear understanding of your goals. It is basic marketing 101 to have a goal and then to find a way to achieve it. Things just work better, when you do this. Here is my example: Company X wanted to create a marketing piece which would generate more sales. This is a goal, but not refined enough for our purposes. The rate of return for direct mail sales ...
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09.05.08Lumpy Mail? Direct marketing at its bestAlright so I have been creating "Lumpy Mail" packages for about 4+ years currently. I have just finished up with my second consultation with a company wanting to use "lumpy mail" and so I decided to write a series about it. Lumpy Mail: Is a direct mail marketing campaign which is three dimensional, and non traditional to engage your audience on an unexpected level. Why I love "Lumpy Mail": My success rates for what i always called my "Box" marketing campaigns is absurdly high. Depending on the campaign and the desired result the response rates range in the 95% range. Closed business ...
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