What do startups, flops, and billion dollar companies all have in common? There is only one thing. They are all ideas, just with different levels of execution. I think this is highly understated notion. An idea is just an idea, and with out the proper execution it is worthless. Execution can be broken down to lots of different factors. However one over looked factor is the people themselves. If you look at most successful people (not the ones who just got lucky, but the ones who can probably do it again) they all have some common things between them, all which have to do with the level of execution they were able to produce.
- Realistic expectations for their skill set.
- They were aware of the possibility of failure.
- They were smart.
- People wanted to see them succeed.
- They never stopped learning.
- They found what worked for them.
Sure there was an idea they had, and lots of the ones you know about are great ones, but just like an iceberg there are the millions of bad ideas you have never seen or heard about. We set our dreams and expectations on the few that really make it, the top of the iceberg, and dream about the great idea that will take us there. As if it was so easy, all we need is just a “million dollar idea”, and we will be lucky just to have one in our life. What we fail to realize is that it is not the ideas that are rare, but the people who can take an idea and execute with it to create a business. They are the real rarities.











in 2009 a beta is not “executing” anyone can do that!